Netcracker overview

When I was hired for this project, the team had already developed a rough storyboard and a few style frames, but they didn't quite align with the brand design.
I began by conducting some R&D to make the moving lines interesting and organic without deviating from the original brand guidelines. I also recreated all the isometric illustrations in 3D.
This project was a dynamic blend of 3D and 2D animations, woven together in a cohesive and engaging way. It was a really fun project to work on with the Maark team.

Below we have the storyboard and illustrations I’ve received as a starting point for the video.